Privacy policy

Last updated: September 14, 2026

Bemloria operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a convenient shopping experience (the "Services"). Bemloria is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, use and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, billing address, shipping address, phone number and email address.
  • Financial and payment information, including transaction details, payment method information, payment confirmation, and payment-related information made available to us by payment processors or commerce platforms.
  • Account information, including your username, password, preferences, settings and other account-related information.
  • Transaction information, including products you view, add to your cart, purchase, return, exchange or cancel, and your transaction history.
  • Communications with us, including information you provide when contacting customer support or otherwise communicating with us.
  • Device information, including information about your device, browser, network connection, IP address and other identifiers.
  • Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, use the Services, communicate with us, or otherwise provide personal information to us.
  • Automatically through the Services, including from your device, browser, cookies, pixels and similar technologies when you use our website.
  • From service providers, including technology, payment, analytics, fulfillment, shipping, customer support and cloud service providers.
  • From business partners and other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Provide, operate and improve the Services. We use personal information to process payments, fulfill orders, arrange shipping, manage accounts, process returns or exchanges, provide customer support, remember preferences and improve your shopping experience.
  • Marketing and advertising. We may use personal information for marketing, advertising and promotional purposes, including sending promotional communications where permitted and showing advertisements that may be based on your interactions with the Services.
  • Security and fraud prevention. We use personal information to help authenticate accounts, protect transactions, detect suspicious or fraudulent activity, investigate misuse and maintain the security of the Services.
  • Communicating with you. We use personal information to respond to customer service inquiries, provide order-related communications and maintain our business relationship with you.
  • Legal and compliance purposes. We may use personal information to comply with applicable law, respond to lawful requests, enforce our terms and policies, resolve disputes and protect our rights or the rights of others.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and as permitted by applicable law. These circumstances may include:

  • With Shopify, payment processors, technology vendors, analytics providers, customer support providers, cloud service providers, fulfillment providers and shipping carriers that perform services on our behalf.
  • With business and marketing partners that help us provide advertising, analytics or promotional services.
  • When you direct us, request us, or otherwise consent to the disclosure of certain information to a third party.
  • With affiliates or companies within our corporate group, where applicable.
  • In connection with a business transaction such as a merger, acquisition, restructuring or bankruptcy.
  • Where required to comply with legal obligations, lawful process, court orders, government requests, or to protect our rights, property, customers or others.

Advertising and AppLovin

We work with advertising partners who may collect and use information about your interactions with our Services in order to deliver, measure and improve advertising.

We use AppLovin in connection with advertising and campaign measurement. For more information about AppLovin's collection and use of information, please review AppLovin's privacy policy at: https://legal.applovin.com/privacy/ .

Relationship with Shopify

The Services are hosted and supported by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve its services.

Information you submit through the Services may be transmitted to Shopify and other service providers, including providers located in countries other than the country where you reside.

To learn more about how Shopify uses personal information and the privacy rights available to you, please review the Shopify Consumer Privacy Policy .

Depending on where you live, you may also be able to exercise certain privacy rights through the Shopify Privacy Portal .

Cookies and Similar Technologies

We and our service providers may use cookies, pixels and similar technologies to operate the website, remember preferences, understand how visitors use the Services, measure performance, support security, and provide or measure advertising.

Depending on your location, you may have choices regarding certain cookies or advertising-related uses of personal information.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. We do not control those third-party services and are not responsible for their privacy practices, security, accuracy, content or terms.

If you follow a link to a third-party website, we recommend reviewing that party's privacy and security policies before providing personal information.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age at which they may legally consent to such collection in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us so that we can review and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical and organizational measures designed to protect personal information.

However, no security system or method of transmission is completely secure, and we cannot guarantee absolute security. Please avoid sending highly sensitive information through unsecured communication channels.

The length of time we retain personal information depends on factors such as whether the information is needed to provide the Services, maintain an account, fulfill legal obligations, resolve disputes, prevent fraud, or enforce agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights may be subject to exceptions and limitations under applicable law.

  • Right to Access or Know. You may have the right to request access to personal information we hold about you.
  • Right to Delete. You may have the right to request deletion of certain personal information.
  • Right to Correct. You may have the right to request correction of inaccurate personal information.
  • Right to Portability. You may have the right to receive a copy of certain personal information and, where applicable, request that it be transferred to another party.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you reside, you may have the right to opt out of certain uses of personal information that are considered a sale, sharing, or targeted advertising under applicable law. You can exercise applicable choices through our Your Privacy Choices page.
  • Managing Communication Preferences. You may unsubscribe from promotional emails using the unsubscribe link included in those messages. Even if you opt out of promotional communications, we may still send non-promotional messages relating to your account, orders or customer service.

If you visit our website with a Global Privacy Control signal enabled, we may treat that signal as an opt-out request where required by applicable law and where our technology is able to recognize and process the signal.

Additional Rights for UK and EEA Residents

If you reside in the United Kingdom or European Economic Area, and subject to applicable exceptions and limitations, you may also have additional rights, including:

  • Objection to Processing and Restriction of Processing. You may have the right to object to or request restrictions on certain processing.
  • Withdrawal of Consent. Where processing is based on consent, you may have the right to withdraw that consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

You may exercise privacy rights where indicated on the Services or by contacting us using the information below. We may need to verify your identity before processing a request, as permitted or required by law.

We will not discriminate against you for exercising applicable privacy rights. Where permitted, you may also authorize an agent to submit a request on your behalf.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to contact or lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored or processed in countries other than the country where you live.

Where required by applicable law, we rely on recognized safeguards or transfer mechanisms for international transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, legal requirements or other operational reasons.

When we update this Privacy Policy, we will publish the revised version on this page and update the "Last updated" date.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us:

YOUNG SUNG TRADING COMPANY LIMITED
75 Mody Road
Tsim Sha Tsui, Kowloon
Hong Kong SAR
Email: info@bemloria.com

For purposes of applicable data protection laws, YOUNG SUNG TRADING COMPANY LIMITED is the data controller of your personal information where required by applicable law.